AI Insights · Timothy · October 2024
Top 5 Beauty Retail Apps on iOS in South America, Q3 2024
In Q3 2024, the top beauty retail apps in South America displayed diverse trends in downloads and active users, with notable fluctuations across the board.
During the third quarter of 2024, the top beauty retail applications on the iOS platform in South America demonstrated varied performance, as reported by Sensor Tower.
O Boticário saw a significant fluctuation in weekly downloads, with an impressive peak of approximately 116.7K in mid-August. The app's active users also surged to about 1.2M during the same period, indicating a strong engagement from its user base.
Beleza na Web - Cosméticos experienced a steady decline in weekly downloads, starting at around 26.1K in early July and dropping to about 17.6K by the end of September. The weekly active users showed a slight decrease from approximately 90.7K to 76.1K over the quarter.
SEPHORA: Maquiagem e Perfumes had a downward trend in downloads, beginning at 30.7K and ending at approximately 14.6K. However, the weekly active users remained relatively stable, fluctuating slightly around the 180K mark throughout the quarter.
O Boticário Revendedor displayed a notable increase in downloads towards the end of the quarter, reaching a high of about 23.8K in mid-September. The active user base also grew steadily, peaking at approximately 150.4K.
Lastly, Época Cosméticos: Loja Online experienced a slight drop in downloads, from 16.2K to 10.7K over the quarter, while the active users showed minor fluctuations, ending at around 43.7K.
For more detailed insights and data analysis, visit Sensor Tower.
